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Silvio Acevedo

Silvio Acevedo

name of design : recycle this festive season
design by : mark sanderson

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Title : Augmented Reality @Taronga Zoo Sydney

Launch date: 01/10/2011


While people go to the zoo for something rare and exotic, Blaze Advertising brought something unique to Ausgrid's sponsorship of the Great Southern Oceans exhibit at Taronga Zoo. A world-first in augmented reality, the opportunity for kids to interact with a virtual sea lion was the centrepiece of the campaign that Blaze developed to bring the message of energy efficiency to a new and tricky target audience.


Publicis Sao Paulo puts a man on the street to alarm people to risks of driving while phoning

Category: Public interest
Client: Reclame
Agency: Publicis Brasil
Production: Casa Da Mãe Joana
Country: Brazil

More info about "Reclame por um Mundo Melhor".


Prague based world-renowned international motion art production company Eallin has produced a beautiful animated video for Amnesty International to celebrate its 50th anniversary of working to protect human rights. Directed by Carlos Lascano, this emotive piece of work takes us on a metaphorical journey showing mankind's struggle for freedom over the last half century. Music was contributed by Academy Award winning composer Hans Zimmer and Academy Award nominee Lorne Balfe.

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In the past month, nine Buddhist monks, have self-immolated in a desperate cry for help to protest a growing Chinese crackdown in Tibet. Access to the region is restricted, but if we can get 6 key leaders with close ties to China to send diplomats to Tibet, it will break the blackout and save lives.

Take action now


The Organ Donor Foundation of South Africa needs people to register. One person can save as many as seven lives.
This TV ad illustrates the harsh reality that by not becoming an organ donor, you're potentially taking another life with you when you die.

Music courtesy of Scala & Kolacny Brothers (Kings of Leon - Use Somebody)


Ahmad picked up a bright metal object in a park in Lebanon where he was celebrating his 5th birthday. It was an unexploded cluster bomblet, which blew up in his face, killing him slowly in front of his family.

Three years ago, public pressure pushed through a ban of these cruel bombs. But now the US is lobbying nations to quietly sign a new law that allows their use -- signing the death warrant for thousands of other children. Most countries are still on the fence on how to vote. Only if we raise the alarm across the world can we shame our governments to block this deadly decision.

Positions are being drawn up now. We only have four days until countries meet to send our leaders a clear message: stand up for the cluster bombs ban and keep our children safe. Go to the campaign´s page and sign the petition on the right -- it will be delivered directly to delegates at the Geneva conference.


Thank you for watching the new Lazarus Effect Campaign ad from (RED), raising awareness about the power of .40 cents and how it can help save lives in Africa.

For more information and/or to donate, please visit:

Please help by sharing this video with all of your friends and contacts! And don't forget to follow:

Thank you!


Cancer is the biggest killer besides heart disease that medical science can and will eventually get rid of, just like it fought off many other deadly diseases of the past.

iCandle is a tribute to Steve Jobs and the Apple community's way to give a little back to something that needs a lot more. Cancer Research UK has saved millions of lives by discovering new ways to prevent, diagnose and treat cancer.

You can help too by donating 5 pounds at You will also get stickers that will turn the glowing apple on your MacBook to a candle that will promote the cause further to your family, friends and many other people every time you open you laptop in a Starbucks or at an Airport.

More here:


The campaign goal is to add new advertising professionals and engage them as volunteers to donate at least a year campaign for a social cause that improves the quality of life of the community. In this way, seeks to multiply the impact and generate large changes in local, regional and global, as are the social problems can be solved or opportunities you wish to propose changes, so we can all live in a better world. We have a dream and if you're reading this because you are part.


Agency: Advertisers Without Borders Network
Executive Creative Director: Guillermo Caro | Daniel Comar
Copywriter: Sebastián Moglia Claps
Production House: MFX
Producer: Moon K. Chan
Animation Director : Sidney Tan
Animation Designer, Art Director : Lau Kim San
Animator: Lim Wei Choon
Editor: Jordan Goh
Music & Sound: La Pirada
Producer: Juan Carlos Varela


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