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Wish for Egypt


The voice of all Egyptians was loud and present during the revolution earlier this year, thanks to the youth online. But it slowly dissipated as the revolution ended. With a large number of the population with no online connectivity, how can we connect all voices across Egypt to share and spread a common wish for the future of their country? The idea for the initiative was created by Miami Ad School Europe students Fouad Hammoud and Tushar Menon as part of their new approach to effective advertising for a cause.