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Young Minds for Gender Equality Foundation - Business Bulge

by Silvio Acevedo
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You’re either here to buy something ridiculous or to complain about something ridiculous. Either way, it’s a good thing that you’re here. The Business Bulge is a fictional product. What’s not fictional is the fact that in 2016, women still earn less because of their gender. That’s not just wrong. It’s embarrassing. Politicians aren’t addressing the problem, and CEO’S need a reason to act.

AWB Team:

Chief Creative Officer: Icaro Doria
Creative Directors: Bruno Oppido, Thiago Carvalho
Art Director: Rachel Newell
Copywriter: Tyler Kirsch
President / Chief Executive Officer: Chris Brown
Account Director: Hollie Doran
Agency Producers: Ed Zazzera, Amanda Van Caneghem
Social Strategy: Chiara Martini, Robin West
Production company: Hungry Man
Director: Hank Perlman
Managing Partner / EP: Kevin Byrne
Producer: Caleb Dewart
DOP: Cale Finot
Production Designer: Paul McConnell
Production Supervisor: Sherra Fermino
Editorial: Cosmo Street Editorial
Editor: Tom Scherma
Assistant Editors: Dave Otte, Chrissy Doughty
Producer: Viet-An Nguyen
Executive Producer: Maura Woodward
Responsible for the Organization: Gerardo Porteny Backal
Advertising Agency: DDB, New York, USA

Campaign´s site:
YM4GE´s site:
Last modified on Saturday, 09 April 2016 15:50
Silvio Acevedo

Silvio Acevedo

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