KRUHA - Water That Kills (JWT Jakarta)
87% of the Indonesian population has no access to clean water. Even public tap water is unsafe to drink. Poor sanitation and unclean water is responsible for 80% of all sickness and disease, killing more than 136 children every day. Despite the staggering statistics and widespread scale of the problem very little has been done to address the issue. Affluent Indonesians buy bottled water–the rest are left to fend for themselves. We wanted to raise the profile of this problem in a very public and provocative way–to get people talking about the issue and hopefully drive action from the government. A specially built projector with motion and time controller installed in hundreds of public toilets. Whenever people wash their hands avideo of a child and mother with a baby is projected into the trough creating a clear reminder that many people have no choice but to drink unclean water. For the first time the issue was being openly disscused on all media.
Source: ACT Responsible
http://www.act-responsible.org and http://www.jwt.com/content/437530/kruha
