Campaigns that change the world ...well ...at least we try!
Topsy's highly acclaimed television commercial, directed by Kim Geldenhuys and produced by Egg Films, features the true story of Selinah, an Aids sufferer and patient at the Topsy Clinic, who experiences the ravaging effects of her disease being reversed over a period of 90 days through the administration of anti-retrovirals (ARVs). Each day of her recovery was documented by the team, who witnessed Selinah’s incredible metamorphosis over the three month period first hand.
Source: http://www.topsy.org.za/
Title : 0 Views
Launch date: 22/11/2011
Description:
On 2012, more tan 44.000 women will bear children in Uruguay. The video tells a story that could be about any one of them, but few will know about it as it is about a subject that is not spoken of. Just like the video, violence at child birth should cease to existe. The aim was to spread this story. Every time someone watched it one view was dropped.
We needed to reach 0 views, oppossite to the aim searched by most videos.
This poster promotes Write for Rights Day, December 10, on behalf of Amnesty International. Just one more letter, can set a prisoner of conscience free!
Website : www.ai50.ca
Team
CCO: Brian Howlett
CD: Andrew Gillingham
CW: Brian Howlett, Marshall Bellamy
AD: Andrew Gillingham, Laura Kitching
Photographer: Philip Rostron
Agency: Agency59
Title : Augmented Reality @Taronga Zoo Sydney
Launch date: 01/10/2011
Description:
While people go to the zoo for something rare and exotic, Blaze Advertising brought something unique to Ausgrid's sponsorship of the Great Southern Oceans exhibit at Taronga Zoo. A world-first in augmented reality, the opportunity for kids to interact with a virtual sea lion was the centrepiece of the campaign that Blaze developed to bring the message of energy efficiency to a new and tricky target audience.
In the past month, nine Buddhist monks, have self-immolated in a desperate cry for help to protest a growing Chinese crackdown in Tibet. Access to the region is restricted, but if we can get 6 key leaders with close ties to China to send diplomats to Tibet, it will break the blackout and save lives.
Take action now
Ahmad picked up a bright metal object in a park in Lebanon where he was celebrating his 5th birthday. It was an unexploded cluster bomblet, which blew up in his face, killing him slowly in front of his family.
Three years ago, public pressure pushed through a ban of these cruel bombs. But now the US is lobbying nations to quietly sign a new law that allows their use -- signing the death warrant for thousands of other children. Most countries are still on the fence on how to vote. Only if we raise the alarm across the world can we shame our governments to block this deadly decision.
Positions are being drawn up now. We only have four days until countries meet to send our leaders a clear message: stand up for the cluster bombs ban and keep our children safe. Go to the campaign´s page and sign the petition on the right -- it will be delivered directly to delegates at the Geneva conference.
