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Campaigns that change the world ...well ...at least we try!

by Silvio Acevedo
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World Vision Canada wanted to mobilize the public to urge the Canadian government to show leadership by supporting a peaceful solution to the 5 year Syrian conflict – one that would help restore peace and hope for a sustainable future to the children of Syria. World Vision asked Grassriots to support their advocacy efforts with a campaign to make this a reality and help save lives not yet lost.



Team

Creative Director: Paul Bonsell
Art Director: Paul Bonsell, Deborah Caprara
Copywriter: Paul Bonsell, Logan Broger
Digital Artist: Paul Bonsell
Project Manager: Meghan Liu
Client: World Vision Canada

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by Silvio Acevedo
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Humane Society has lead the fight against the commercial seal fur industry for over 40 years and have been critical in the banning of seal products around the world. HSI needs to raise money to continue toward its goal of eliminating any remaining demand for seal fur so this year, Grassriots helped them take a different approach to the traditionally bloody commercial seal hunt protest advertising with a campaign that focuses on the fact that the commercial seal hunt will never be humane.



Team

Creative Director: Paul Bonsell
Art Director: Paul Bonsell, Deborah Caprara
Copywriter: Paul Bonsell, Logan Broger
Photography: Mark Ridout
Project Manager: Meghan Liu
Client: Humane Society International

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by Silvio Acevedo
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The World Bank Group which finances the majority of farms globally launched a review of their safeguard policies. The current policy regarding animal welfare is substandard and outdated. By simply updating the sentence pertaining to animal welfare in the policy, the standard for how billions of farm animals are confined would be forever changed. The Humane Society International came to Grassriots to run an advocacy campaign that would help make this policy change a reality.



Team

Creative Director: Paul Bonsell
Art Director: Paul Bonsell, Deborah Caprara
Copywriter: Paul Bonsell
Photography: Mark Ridout
Client: Humane Society International

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by Silvio Acevedo
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People who values freedom speech would probably wish a happy twentieth aniversary to Reporters Witout Borders Belgium. However, unlike what one would do in a regular birthday party, they would also hope their existence could end right then and there, and in fact they would probably wish they were never born alltogether. Wouldn´t it be the best thing to happen for their cause if an organization fighting for it simply didn´t make sense at all, because every individual in the world could take their right to express their own selfes for granted?

This is why this "birthday party" can have very special "guests", with their very own reasons to be happy for the occasion. In the video below, major freedom speech offenders, such as Vladimir Putin, Saddam Hussein, Hugo Chavez and Kim Jong-Un sing the happy birthday song to the organization, stressing with irony how unfortunately necessary it´s fight still is now and still will be every time anybody needs to risk his or her life to publish information relevant to the public knowledge. Because, after all, this special "guests" have also their very own reasons to wish to RWB Belgium it´s existence could finish here and now.

Happy birthday Reporters Without Borders Belgium, we wish your brave struggle for freedom speech ends victoriously as soon as possible!



Team:
Creative Directors: Tom Berth, Geert De Rocker
Digital Creative Director: Naïm Baddich
Copywriter: Maarten De Maayer
Art Director: Daniel Van den Broucke
Agency Producer: Publicis Brussels
Digital Producer: Tanguy De Kelver
Account Manager: Amandine Clio
Strategic Planner: Berten Peremans


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by Lucia
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How do you end the circle of violence in a community? Making children embrace a different way, letting them understand the are not doomed to reproduce the present they are living in, showing them they can turn it into something else. In the campaign "Connect the shots", an urban artist invites kids to transform signs of violence into a game, and this game into a message of peace.



AWB Team:

Client: The-Non Violence Project
Advertising Agency: McCann, Mexico
VP Executive Creative Director: Javi Carro
Creative Director: Jaume Gubianes
Copywriter: Jorge Ramos
Creative: Eddie Aguirre
Agency Producers: Juan Gonzalez, Emmanuel Aguilar
Account: Audrey Amselli, Irving Romero
Director: Hernan Churba
Photography Director: Miguel de la Cruz
Production company: Mapa Producciones



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by Silvio Acevedo
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An innovative project of large-scale promotion of peace, for the prevention and reduction of violence at local, national and global levels.

Initially, the programs and actions of local, national and international prestigious Pacifist and Educators for Peace, registered in an online CROWDFUNDING FOR PEACE, will receive the investments.

Prestigious institutions in the education, ICT and management area, will develop the necessary tools; and will follow online, along with citizens, the functioning of the project and its results.

The investment will be made directly by the public and private sectors: municipal, state and national governments, and businesses, organizations and citizens.



Responsible for the movement: Jorge Carcavallo
Webpage: www.1forpeace.org
Click to Action: www.change.org/p/1-for-peace

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