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PETA - Behind the leather

by Silvio Acevedo
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Everyone knows leather comes from animals. So when we look at leather clothes in a showroom, we are watching something that used to be alive. Some people also know how much cruelty the process of making a creature to become a belt or a jacket involves. But when displayed in stores, malls, runways or even the street, this aspect of the leather industry is usually the last thing to cross our minds. As our attention is successfully diverted to the glamour and the beauty of a designer´s creation, the cruelty remains concealed at plain sight.

Ogilvy & Mather Thailand created a very provocative way to make this ignominious facet of fashion to stand out. They took leather items on display in an pop-up store, not to sell them anything, but to give them “entrails”: fake intestines, blood, a beating heart, were put inside the clothes. When the customers opened or even tried them, they were presented with an unsettling surprise, that would let them feel and remember there is still something more than just disgusting about producing and -for the same reasons- consuming leather.

Last modified on Friday, 20 May 2016 20:41
Silvio Acevedo

Silvio Acevedo

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