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Amnesty International Switzerland - Not here but now

by Silvio Acevedo
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Created to raise awareness about human rights abuse, this campaign is both creative and effective. To make the target feel that reality in a closer, more vivid way, it presents 200 street ads with images that match their surroundings as they include situations of human rights abuse extracted from different photographs, but in a way they look like the events portrayed were actually taking place before the people watching the ads on the street. The campaign achieved world wide media attention as well as a huge impact on the internet.

Brand: Amnesty International
Agency: Walker, Zurich, Switzerland
Creative Director: Pius Walker
Copywriter: Pius Walker
Art Director: Pius Walker
Photography: Federico Naef
Typographer: Marianne Friedli
Other credit: Marketing Manager :Daniel Meienberger
Source: Adforum
Silvio Acevedo

Silvio Acevedo

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