The Truth Makeup
A city centre shopping mall in Berlin. McCann Germany choose a top location and put up their stand. It is disguised as a makeup stand and they invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, they are giving them a black eye.
With "The Truth" by TERRE DES FEMMES the makeup that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint. With this PR campaign McCann Germany wants to impress the outcomes of domestic violence on people and thus raise awareness of the issue.