Advertisers Without Borders

Sign in with Facebook
You are here: Blog The Truth Makeup

The Truth Makeup

by Lucia
Read 856 times
Rate this item
(1 Vote)

A city centre shopping mall in Berlin. McCann Germany choose a top location and put up their stand. It is disguised as a makeup stand and they invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, they are giving them a black eye.

With "The Truth" by TERRE DES FEMMES the makeup that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint. With this PR campaign McCann Germany wants to impress the outcomes of domestic violence on people and thus raise awareness of the issue.

Video: http://www.youtube.com/watch?v=fXQ6Vtoag3k

Source: http://cassandria.wordpress.com/2013/07/30/un-maquillage-qui-frappe/

Lucia

Lucia

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
BLOG COMMENTS POWERED BY DISQUS