Advertisers Without Borders

Sign in with Facebook
You are here: Blog Beer + Domestic Violence

Beer + Domestic Violence

by Lucia
Read 1295 times
Rate this item
(1 Vote)

Shine (Saferhome in everyday New Zeland) produced this campaign to raise awareness of the links between alcohol and domestic violence. The idea is simple, thus interesting:

coasters printed with a thermographic ink that reacts when it contacts a cold glass bottle, the ink changesĀ  color and then marks appear on the face images. This drives awareness of the link betweens consumption of alcohol and domestic abuse and also the secondary post that too many 'blame it on the booze' INSTEAD of accepting personal responsibility for the abuse.


Advertising Agency: Whybin / TBWA, New Zealand
Art Director / Copywriter: Smeta Chhotu-Patel
Executive Creative Director: Andy Blood
Retoucher: Elena Panaita
Production Manager: Michelle Hong
Account manager: Sarah Cowan

Last modified on Tuesday, 17 September 2013 17:59


E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it