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Beer + Domestic Violence

by Lucia
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Shine (Saferhome in everyday New Zeland) produced this campaign to raise awareness of the links between alcohol and domestic violence. The idea is simple, thus interesting:

coasters printed with a thermographic ink that reacts when it contacts a cold glass bottle, the ink changesĀ  color and then marks appear on the face images. This drives awareness of the link betweens consumption of alcohol and domestic abuse and also the secondary post that too many 'blame it on the booze' INSTEAD of accepting personal responsibility for the abuse.

Source: http://adsoftheworld.com/media/dm/shine_beer_coasters?size=original

Advertising Agency: Whybin / TBWA, New Zealand
Art Director / Copywriter: Smeta Chhotu-Patel
Executive Creative Director: Andy Blood
Retoucher: Elena Panaita
Production Manager: Michelle Hong
Account manager: Sarah Cowan

Last modified on Tuesday, 17 September 2013 17:59
Lucia

Lucia

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