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Secret message against abuse

by Lucia
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How to communicate with abused children when their tormentors are usually the ones on which they should be able to count on?

Fundacion NAAR (Spain) has developed an ingenious plan: a poster which parts are visible only at an angle corresponding to the size of a 8 to 10 years old child.

The adult who walks with them sees a classic PSA poster, while the child can read a secret message and a telephone number to get help.

Here’s the video of this intelligent campaign:

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Source: http://cassandria.wordpress.com/2013/07/24/message-secret-contre-la-maltraitance/

Lucia

Lucia

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