Secret message against abuse
How to communicate with abused children when their tormentors are usually the ones on which they should be able to count on?
Fundacion NAAR (Spain) has developed an ingenious plan: a poster which parts are visible only at an angle corresponding to the size of a 8 to 10 years old child.
The adult who walks with them sees a classic PSA poster, while the child can read a secret message and a telephone number to get help.
Here’s the video of this intelligent campaign: