Advertisers Without Borders

This year, the most creative festival in the world invites you -while you visit beaches and malls- to work in what you most like: creativity.Different platforms are being considered to position the greatest creative team in the world: portal web with information about each of its members, social media, institutional videos about the initiative, interviews, certificates of attendance, etc.An adequate media strategy for the chosen subject will also be developed. It will be analyzed, discussed and orientated by the professionals previously mentioned, and publicly presented to an international NGO, which will be responsible for the campaign.A concept will be installed: the idea created by the greatest creative team in the world. The development of the concepts selected by each group will be continued by other groups, generating the necessary exchange for the final idea to be conceived by each and every one of the participants.During 3 days, great Creative Directors -each of them representing the professional entities of their own country-, will guide the participating delegates in the project. They will be organized in teams, and will develop their proposals through an integrated workflow.FIAP and AWB (Advertisers Without Borders) have developed a large scale action, in which participating delegates will be able to get involved to simultaneously create a campaign for the public good.Creatives who attend to the FIAP 2012 Miami have a sure job.

You can be part of this initiative right now by entering the Fiampstorming site -http://www.fiapstorming.com-, downloading the brief, thinking one or more ideas of your own and sharing them with us.

Be part of the greatest creative team in the world. Join us today!