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Here AWBNetters Blog about our activities, tips on how to organize campaigns, share experiences and advice. Have good story to share? Drop us a line about it and become a guest blogger!

by Natacha Varela
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Dorothy is a group of persons seeking to communicate their ideas. They won Design Week, D&AD and New York Festivals.

We recommend to check out their Blog www.wearedorothy.com.

Here we present the campaign "Casualiities of war", they design plastic moulded figurines with bases. These figurines are not for sale.

This campaign shows the experiencies lived by the returning soldiers from Iraq and Afghanistan 's wars.



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by Natacha Varela
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American advertising agency(Pumped Inc) created the initiative Pixels not paper to be awareness about deforestation to cover the intensive consumption of paper in the business sector.

In the video you can read the following message: “Each year businesses consume 53 000 000 trees to print and photocopy file: Memos, documents, notices and office party invitations. If you can read it on a screen, you do not need to print it on paper“.

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by AWBNet Staff
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Homeless and disabled people are helping many advertising professionals to achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand.

But, isn’t it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?

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by Guillermo Caro
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This space is for everyone. From a word, a comment, a concept, an example or an idea we can turn a solution to a social problem local, regional or global. We invite you to share our contributions, write an article or share with us material from other sites you know.

All readers and volunteers are welcome to make their contributions and write their comments so that we all engage in dialogue.

Let's build a place among us all full of ideas-in-action leading to a better world for everyone!

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by Willyram
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The 2nd World Non-Profit & Social Marketing Conference. 11-12 April 2011, Dublin, Ireland

If you’re grappling with the challenges of achieving positive social change this conference is for you - to both hear what others are doing and share your own learning and insights.

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by Guillermo Caro
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Jumo is a social network connecting individuals and organizations who want to change the world.

Leveraging connection technologies, Jumo enables people to find, follow and support those working toward solutions on the ground in their community and in regions across the globe.

Jumo is founded and directed by Chris Hughes, co-founder of Facebook and director of online organizing for Barack Obama’s 2008 Presidential campaign.

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