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Advertising Agency: Dim&Canzian, São Paulo, Brazil
Art Director: Thiago Nabisco
Copywriter: Samuel Segatelli
Additional credits: Creative Directors: Michele D’Ippolito, Bruno Salgueiro, Gabriel Araújo
Executive Creative Director: Lance Martin
Senior Art Director: Glen D'Souza
Senior Copywriter: Mike Takasaki
Designer: Justin Aitcheson
Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black
Production Company: Sugino Studio
Director: Todd McLellan
Executive Producer: Dan Arki
Editorial Company: School Editing
Editor: Aaron Dark
Post Production: Paul Binney / Fort York VFX
Sound Design / Music: Steve Gadsden / TA2 Sound & Music
Source: Ads of the world
A city centre shopping mall in Berlin. McCann Germany choose a top location and put up their stand. It is disguised as a makeup stand and they invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, they are giving them a black eye.
With "The Truth" by TERRE DES FEMMES the makeup that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint. With this PR campaign McCann Germany wants to impress the outcomes of domestic violence on people and thus raise awareness of the issue.