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The Australian organization "Save our Sons" raised near $1.75 million to fund clinical trials that could stop DMD in its tracks. However, this is only half the money necessary, so they created "The most powerful arm" to archive their goal: a mechanical arm that can help children with DMD to write, but that is used in this campaign to enable anyone to sign a petition to the Australian government to match the funds already raised, to start to solve this problem as soon as possible. To sign is as simple as install a facebook application on your profile, and typing name and email address in. The arm is filmed with a videocamara, so it can be seen while it writes the names down.
Client: Save Our Sons & Duchenne Foundation
Agency: Havas Worldwide Australia
Executive Creative Director: Steve Coll
Art Director: Nicole Hetherington
Copywriter: Simon Fowler
Account Director: Marissa Davies
Production Company: Finch
Director of Creative Technology: Emad Tahtouh
Producer: Sophie Thiellon
Executive Producer: Rob Galluzzo
Director: Alyssa McClelland
Digital Agency: Reactive
Creative Director: Tim Buesing
Senior Project Manager: Hiedi Clague
Art Director: Gabriel Tamborini
Senior Developer: Sudeep Shakaya
Front End Developer: Luke Andersen
Chief Search Engineer: Chris Thomas (Reseo)
PR: Red Agency
Associate Director: Rachel White
Account Manager: Jennifer McDermott
Sound Design Company: Sound Reservoir
Post-Production: Cutting Edge
This graphic campaign intends to state a simple message: alcohol and driving do not get along. Showing different road scenarios, this ads illustrates how frequent and dangerous road obstacles aren't recognized as so by drunk drivers.
Advertising Agency: BETC, Paris, France
Creative Directors: Stéphane Xiberras
Art Director: Jordan Lemarchand
Copywriters: Julien Deschamps, Arnold Zalluram
Photographer: Roman Jehanno
Art Buyer: Karine Grealou
A striking new series of PSAs produced by the organization Moms Demand Action for Gun Sense in America seeks to illustrate what the organization's founder calls "the absurdity of our country's current lax laws and weak regulation of guns."
The first ad, released today, contrasts Trina Schart Hyman's illustrated version of Little Red Riding Hood with an assault weapon, asking viewers to guess which has been banned in the name of children's safety. Two school districts in California, Culver City and Empire, banned that version of Little Red Riding Hood in 1990 because its protagonist brings her grandmother a bottle of wine.
Later on, the organization formally launched two more PSAs that take a similar approach. One of them compares assault weapons to dodgeball -- which was recently banned in a New Hampshire school district due to concerns over violence and bullying and is not considered an "appropriate" P.E. activity by the National Association For Sport and Physical Education. The other features Kinder Surprise eggs, chocolate candies with toys inside that are banned under the Food, Drug and Cosmetic Act of 1938 and by the Consumer Products Safety Commission.
Provocative new PSAs highlight the danger of technology and sexual predators
Two provocative French public service announcements (PSAs) are urging parents to consider the dangers of sexual predators on the web. The images show a hand inside the front or back pocket of a girl's or boy's pants. Also in that pocket? A smartphone. The idea is to recognize sexual predators can be "hiding" in these phones via social media and text, and parents need to be on top of their child's activity online.
The ads were released by international non-profit organization Innocence en Danger (Innocence in Danger) based in Switzerland with offices in four other countries. The images were designed by advertising agency Herezie in Paris, France.
Earlier this year, Singapore release their own set of PSAs dealing with the issue of sexual predators, except their ads focused on how women can avoid being randomly groped on the streets by men. The ads that graced the bus shelters of Singapore’s streets featured a woman’s bottom with a man’s hand reaching out to grab it. It gave suggestions like “have someone escort you home when it’s late" and "do not walk through secluded areas alone."
What do you think of shocking PSAs? Are they effective at getting their message across or are they sometimes too graphic and disturbing?
Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sébastien Boutebel
Photographer: Fabrice Robin
Retoucher: Fred Witzgall
Head of planning: Luc Wise
Print producer: Capucine Lhermitte
Art buyer: Johanna Warlus
Client: Unicef Sweeden
Agency: Forsman & Bodenfors
Canada Post has an online service that enables people to create their own stamps online, for little more than using a regular stamp. What Missing Children Canada does is to ask people to use this possibility to publish an lost child´s face in the stamp instead of using a personal image. They implement an online footer for emails too, with the same purpose.
You can find out more and create a stamp yourself in the campaign´s website.
Advertiser: Missing Children’s Network
Agency: Lowe Roche, Toronto
Executive Creative Director: Sean Ohlenkamp
Group Creative Director: Mark Mason
Group Creative Director: Jane Murray
Account Supervisor: Linda Carrington
Designer: Joel Derksen
Illustrator: Jennifer Duong
Producer: Neal Owusu
Music & Sound Design: Keen Music
Strategic Planner: Jonathan Daly