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Here AWBNetters Blog about our activities, tips on how to organize campaigns, share experiences and advice. Have good story to share? Drop us a line about it and become a guest blogger!

by Lucia
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This spot features Fernanda Romano - Chief Creative Officer and Partner at Naked - discussing a campaign from director Casey Neistat, who was given $25,000 budget to promote 'The Secret Life of Walter Mitty' - and decided instead to put the money to better use.



Take a look at the video:



And take a look to the original Casey Neistat´s video:






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by Silvio Acevedo
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The "Of Only A Second" make over project, changed the image of 20 patients with Cancer, with the only request that they closed their eyes will the make over was taking place. Check out their surprise and smile when they discover their image in the mirror.

More information: http://www.mimi-foundation.org/en/ifonlyforasecond.html








Advertising Agency: Leo Burnett, Paris, France
Creative Director: Xavier Beauregard
Art Director: Stéphanie Thomasson
Copywriter: Stéphane Gaubert
Photographer: Vincent Dixon
Film Director: Coban Beutelstetter
Published: December 2013

Source: Ads of the world

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by Silvio Acevedo
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Created to raise awareness about human rights abuse, this campaign is both creative and effective. To make the target feel that reality in a closer, more vivid way, it presents 200 street ads with images that match their surroundings as they include situations of human rights abuse extracted from different photographs, but in a way they look like the events portrayed were actually taking place before the people watching the ads on the street. The campaign achieved world wide media attention as well as a huge impact on the internet.



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by Silvio Acevedo
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An extremely simple yet ingenious way to make a point.



Advertising Agency: Dim&Canzian, São Paulo, Brazil
Art Director: Thiago Nabisco
Copywriter: Samuel Segatelli
Additional credits: Creative Directors: Michele D’Ippolito, Bruno Salgueiro, Gabriel Araújo

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by Silvio Acevedo
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ACCEM´s mission is to help immigrants and refugees in different countries. The concept of this campaign communicates a very important dimension of this objective in an original way.







Sources: I believe in advertising, www.ads-ngo.com.

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by Silvio Acevedo
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An interesting campaign from Interval House about a new way of women abuse, that is not yet well known. The abuser´s will to control and hustle his victim can be empowered by aparently innocent tools, such as GPS and other features mobile phones support. This way, the digital abuser can just look like a concerned husband, while he is actually tormenting his supposedly significant other.




Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Lance Martin
Senior Art Director: Glen D'Souza
Senior Copywriter: Mike Takasaki
Designer: Justin Aitcheson
Producer: Jennifer Dark
Group Account Director: Cheryl McKenzie
Account Supervisor: Daniella Casasanta
Planner: Heather Black
Production Company: Sugino Studio
Director: Todd McLellan
Executive Producer: Dan Arki
Editorial Company: School Editing
Editor: Aaron Dark
Post Production: Paul Binney / Fort York VFX
Sound Design / Music: Steve Gadsden / TA2 Sound & Music

Source: Ads of the world

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